Lead Generation and Content Marketing Across the Sales Funnel.

Ultimately, developing, integrating and executing strategic digital marketing communications across the sales funnel provide the best opportunities for long-term revenue growth.

Content Marketing

Across Awareness, Consideration, Decision, and Loyalty, leads, conversions, and sales are driven by content that brings your customers to a new level of understanding and commitment. Relevant content satisfies our thirst for knowledge and expertise, instilling confidence that a purchase will deliver a return on investment.

Strategic Communications

True strategic positioning of your content is your launching pad and the basis for any successful campaign. Without it, your communications will not be relevant to your customers and the marketplace. This takes work, a peeling back of the onion to arrive at the core realties of your portfolio and how it delivers. It’s the starting place for your campaigns, and it’s where your customers will find their ROI.

Public & Analyst Relations Content

Editorial decision makers and public relations professionals share the same mandate—producing information that has impact. Today, perception is shaped by many variables. PR expertise comes from the instincts and knowledge for planning targeted campaigns and the tools that can measure success.

Maritza Marie Dubec
The high impact of a multi-disciplinary approach

There are many opportunities in today’s communications world. The innovation landscape with social, video, analytics, advertising, and email is vast. True skill is measured by understanding your customers’ journey and creating impactful campaigns that use results-driven tools and deliver on budget.

Outside in: Know the marketplace and your competitors thoroughly
Strategic positioning of messaging – The nexus point of your portfolio, your customers’ needs, and how you differentiate from the competition
Content mapping of the customer journey for the right content at the right time
The power of analytics for data-driven results

Maritza Marie Dubec Background

B2B Digital Marketing & Content Development Expertise

Every business must drive sales and nurture their leads through the sales funnel and successfully convert them to a close-win, while ensuring loyal customer advocates for the future.

With an evolving product landscape, fierce competition, and complex segmented customer requirements, developing the right content marketing messaging, assets, and strategic channel mix is both an art and science.

It requires thoroughly understanding the customer and sales funnel, technical expertise, a clear value prop, stand-out creativity and know-how for developing thought leadership and brand content, consensus on KPIs, and the ability to collaborate cross functionally with executives, engineers, product and marketing experts, and vendors.

With 15 years of hands-on content development and strategic communications for B2B sales, executive, and media stakeholders across numerous web, social, media, search, and email channels, understanding the big picture and executing budget-driven strategic plans is my wheelhouse and passion.

My impacts include – Forbes, New York Times, Wall Street Journal, Gartner, Forrester, Cisco, HP, IBM, Walt Disney, DoD, Toyota, BP Paribas, Cisco Live, Microsoft.

Testimonials

“In a world of accelerated information, Maritza is remarkably capable of separating signal from noise.

As a strong corporate communicator, the basis of her skilled craftwork lay in her ability to identify key stakeholders and those of us in technology roles to create an ongoing dialogue of open communication.

From these relationships and conversations, Maritza is able to craft high impact key messaging from the sea of technical information and the strategic buzz she encounters. The sparse use of language, the strength of the words chosen, and the directness and clarity Maritza brings to her work sets the standard for effective communication.

When looking for a standard-setting professional who can effectively message complex strategic and highly technical details in concise, C-level terms, I’ve never worked with better.

Kevin Burton